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XcelMobility Enhances its Mach5 Online Product Portal Delivering New Applications to the Chinese Mobile Marketplace

Xcel Introduces “Happy Birthday”Application Keeping it at the Forefront of the World’s Largest Mobile Growth Market


REDWOOD CITY, CA – April 4, 2013 – XcelMobility Inc.(OTCQB: XCLL), (OTCBB: XCLL) ("Xcel" or the "Company"), a leading developer of mobile internet products and services, is pleased to announce it has enhanced its suite of mobile web-based technologies and products with the introduction of its “happy birthday” gaming application, delivering one of today’s most actively used online applications to the most rapidly growing mobile marketplace-China.  


The Happy Birthday application can be downloaded for free at and users can elect to pay for the customizable features, such as adding music, video, or photos.  Delivered by the Company’s new Japanese partner, United Communications, Inc. (“UCI”), the Happy Birthday application can be easily and securely played on any Apple iOS or Google Android phone.  Smart phone devices have now reached over 246 million people in China, growing at a record rate of 401% year over year (Flurry Mobile).


“We are extremely excited to incorporate one of today’s most desired mobile applications into our online portal, which is becoming increasingly recognized as the new ‘go-to’ online destination in China for enhanced mobile connectivity,” commented Ryan Ge, Chief Executive Officer XcelMobility, Inc.


Ge continued, “Since launching the portal in November 2012, we have garnered a strong amount of interest from the Chinese mobile user base, which is increasingly looking to take their mobile experience to the next level by incorporating today’s most advanced software and applications onto their smartphones.We believe we will see continued success with our product portfolio as best of breed mobile app developers continue to partner with us due to our strong marketing channels and ability to quickly and professionally localize their apps and games for the large China market.”


Xcel’s online product portal features all of the Company’s flagship Mach5 applications, which all offer the unique ability to deliver a faster and more secure desktop experience on mobile devices.The newest birthday application is one of many new applications expected to join the Mach5 product suite in order to bring today’s newest games, specialty content and cutting-edge software together in one premier online destination.



About XcelMobility Inc. 
Xcel Mobility is a leading developer of mobile internet products and services, specifically focused on China’s burgeoning mobile market where mobile device users access the internet at double the rate than those in the U.S.  The Company has developed an online product portal,, where resellers, developers and consumers, can access its cutting-edge suite of Mach5 products, including the Mach5 Accelerator- Xcel’s flagship product that significantly accelerates internet access- and the Mach5 LBS- Xcel’s newest technology which allows developers and businesses to easily add advanced location capabilities to their mobile apps.  With the introduction of the Mach5 LBS, Xcel has become the leader in providing location-based services for China’s mobile market as it offers developers an easy and efficient means for incorporating real-time mapping to mobile applications. 


The combination of smartphone proliferation, a surge in application storefront launches and new developments in hybrid positioning technologies are expected to help drive revenues from mobile location-based services (MLBS) around the world to more than $12.7 billion by 2014 (Juniper Research). Through the Company’s deep relationships with China’s leading mobile operators and its ability to incorporate today’s most interactive and technologically advanced social and gaming applications to its suite of mobile internet products and services, it is rapidly securing a leadership position in China’s mobile market.  For more information visit:


Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development of new business opportunities, zero operational impact and projected costs, future operations, revenue, profits, gross margins and results of operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.


Investor Relations Contact:

Stanley Wunderlich
Consulting for Strategic Growth 1 Ltd.
Tel: 800-625-2236 ext. 7770

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